Client:
Semiconductor Industry Association
What they do:
SIA advances policies that help the industry grow and unites semiconductor companies around common challenges.
Project info:
As Congress waffled on the historic CHIPS and Science Act, SIA needed an ad campaign to push the legislation through the finish line, by showing how much of the country is built on Semiconductors.
My role:
With the insight that every industry in the country is built on semiconductors, I concepted and created this campaign to show that semiconductors are the foundational platform that elevates jobs, the economy, and the future. The years-long effort culminated in President Biden signing the CHIPS & Science Act into law in August 2022, investing $52.7 billion in American semiconductor manufacturing and research initiatives.
