Client:
Association of American Railroads
What they do:
AAR is an industry trade group representing primarily the major freight railroads of North America. Amtrak and some regional commuter railroads are also members.
Project info:
AAR hosted an event for policymakers on Capital Hill to convince them that America’s freight rail network America’s first transportation network is one of the most modern and technologically advanced in the world.
My role:
Freight rail has a reputation as an old, out-of-date technology. But modern hybrid diesel electric locomotives are sleek and futuristic. Because we couldn’t physically take policymakers to a freight rail, I did the next best thing: created a VR experience so that they could get up close and in-person with the technology of modern freight rail.
