I’m a Creative Director with a foundation in UI/UX and a career rooted in designing thoughtful, effective digital experiences. Working primarily within agency environments, I’ve led projects that bridge brand storytelling and product design—bringing together strategy, visual craft, and usability to create work that not only looks good, but works hard. My background in web design shapes how I approach every project: with a focus on clarity, structure, and the real needs of the people using it.
Over time, my role has evolved from hands-on design into leading teams, shaping creative direction, and guiding complex projects from concept through execution. I’m particularly interested in the space where brand and product intersect—where design systems, storytelling, and user experience all have to coexist seamlessly. Whether I’m building from scratch or refining something that already exists, I aim to create work that feels considered, cohesive, and built to last.
Even though I prefer a conversation over a cup of coffee, here’s my resume:
Experience
Creative Director, UI/UX
Avoq, Washington, DC | September 2020—Present
Promoted from Digital Design Director.
Promoted from Associate Creative Director, Digital Design.
Clients: Johns Hopkins Bloomberg School of Public Health, Science Technology & Action Committee, 9/11 Memorial & Museum, Campaign for Tobacco-Free Kids.
Art Director
Ketchum, Washington, DC | May 2019—February 2020
Concepted, developed, and launched the AARP Member Benefits Instagram channel and stories.
Clients: Nestlé, Wendy’s, 7-Eleven, Clorox, The Entertainment Software Association, Freddie Mac, Jack’s Links, and Mastercard.
Senior Art Director
SMITHGIFFORD, Falls Church, VA | August 2018—May 2019
Concepted and developed a year-long ad campaign for the Gay Men’s Chorus of Washington DC. Interfaced and managed outside vendors, including photographers and retouchers to complete project.
Clients: MyEyeDr., Dr. Stoner’s, Victor Stanley, Woody Boater, PETA, Robert Wood Johnson Health, and Children’s Hospital Foundation.
Senior Art Director
Subject Matter, Washington, DC | May 2014—August 2018
Managed graphic designers, video producers, and web developers.
Was client point-of-contact as well as lead creative for PAAIA (Public Affairs Alliance of Iranian Americans).
Concepted, produced, and managed all materials for experiential event on Capitol Hill for Association of American Railroads, including an immersive VR experience.
Promoted from Art Director to Senior Art Director.
Clients: Toyota, McDonalds, Nestlé, Bloomberg Philanthropies, Johns Hopkins University, Public Affairs Alliance of Iranian Americans, American Speech and Hearing Association, John F. Kennedy Library and Museum, Association of American Railroads, American Jewish Committee, and Campaign for Tobacco-Free Kids.
Art Director
Havit Advertising, Washington, DC | July 2012—May 2014
Implemented internship program, hired and managed creative team interns.
Promoted from Junior Art Director to Art Director.
Clients: Comcast, National Geographic, George Washington’s Mount Vernon, Sprout, Convergent Wealth Management, Monument Realty, Arlington Community Federal Credit Union, and SoBran, Inc.
Graphic Designer
SmithGifford, Falls Church, VA Jan 2010—July 2012
Designed and developed websites, blogs, banner ads, social media, print ads, illustrations, storyboards, and collateral.
Communicated with clients, vendors, and developers.
Clients: National Geographic Museum, ThinkFood Group by José Andrés, Inova Health System, Identity Guard, Roy Rogers Restaurants, Brown’s Automotive Group, Middleburg Bank, Melwood, and Washington Gas.
Education
James Madison University
Bachelor of Fine Arts, Graphic Design
Bachelor of Arts, English
Expertise
Adobe Creative Suite, HTML, CSS, WordPress, Illustration
Awards
A whole mess of ADDYs
GD USA American In-House Award