Client:
The Campaign for Tobacco-Free Kids
What they do:
The Campaign for Tobacco-Free Kids is a leading non-profit advocacy organization dedicated to reducing tobacco use and preventing kids from starting to smoke or vape. Headquartered in Washington, D.C., the organization fights to pass public health policies, eliminate tobacco marketing to youth, and regulate e-cigarettes globally.
Project info:
Big tobacco lures kids into smoking by selling candy and fruit-flavored vapes, e-cigarettes and cigars.
My role:
Vape flavors are given ridiculous names like “Unicorn Puke” and “Yummy Gummy Worms” are to lure and trap kids into a lifetime of smoking. I concepted and designed the elements of this campaign to show that the flavors are just traps set by big tobacco.
