Client:

Association of American Railroads

What they do:

AAR is an industry trade group representing primarily the major freight railroads of North America. Amtrak and some regional commuter railroads are also members.

Project info:

When people hear “freight rail,” they think of rusty old steam engines. However, modern freight trains are efficient, safe, environmentally-friendly, and boost the economy. Using diesel-electric hybrid locomotives, they’re closer to rockets than traditional shipping vehicles.

My role:

I concepted and art directed a series of TV spots to support the campaign. Jeremy, friendly face of the campaign, helps the audience understand the impact freight rail has on our country. You may also recognize Jeremy as the current face of the Capital One ad campaign.

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