Social video campaign
The problem: Despite being second- or third-generation citizens, many Iranian-Americans face discrimination every day due to Iran’s current political climate. In reality, Iranian-Americans have added value to the fabric of this country in many unexpected, uniquely American ways.
The solution: Surprise the audience with everyday products and services, such as Hot Pockets, the Mission to Mars, and Tindr were invented by Iranian Americans.
Fun fact: My graphic designer ate twelve Hot Pockets on this shoot.