Chix print campaign

The problem: A Colombian chicken restaurant chain needed to tell their audience that their food isn’t just delicious, but it looks really, really good too.

The solution: Show the audience this is chicken that’s too good to ignore.

Fun fact: I illustrated dozens of chickens for this campaign. Turns out, drawing chickens makes me hungry.

Bonus fun fact: the first ad in this campaign is based on George Costanza’s pose in the famous The Timeless Art of Seduction scene.