20th Anniversary PSA Campaign
The Problem
As we moved into the 20th Anniversary of September 11, 2001, 9/11 moves from lived memory to taught memory. Our task was to show that the lessons of 9/11 live on in the next generation.
The Solution
We launched The Never Forget Fund, a marketing and fundraising initiative to support the Museum’s education mission. The campaign deployed advertising, a digital activation and earned media to reach potential donors who would support the Museum’s programs.
Fun Fact
This was my first Times Square Billboard, and I got to take over several of them at once.
