2030 Apartments Vision campaign

The problem: Rising building costs and regulations have created a looming apartment housing shortage. But policymakers don’t realize that millions of Americans call Apartments home, sweet home.

The solution: Capture the attention of policymakers and their constituents with familiar, homey cross-stitch artwork, and surprise them with the facts and figures that will inspire action on the issue.

Fun fact: I learned how to cross-stitch for this campaign. All of the artwork are authentic and hand-made.