Member Benefits Instagram channel launch

The Problem

AARP wanted to launch their member benefits Instagram channel with a splash. Their audience has the reputation of being old and tired, when nothing could be further from the truth.

The Solution

AARP members are some of the most active and interesting people, so I developed brand guidelines for social around that truth. I created a framework for AARP to use, and built a grid layout to mirror that energy, while featuring the wide range of benefits that come with an AARP membership.

Fun Fact

The AARP Member Benefits Instagram channel got over 500 followers on the first day it was live.