Greater Springfield Chamber of Commerce Gala Event Suite Collateral

When you’re faced with a small budget, creativity can be your most powerful tool. Knowing that I had to create an entire collateral suite, including a save the date card, invitation, RSVP card, program, and menu for the Greater Springfield Chamber of Commerce under a very strict budget, I had to take a different approach to my creative strategy. I developed the theme of old Hollywood so that I would be able to get the pieces printed in black and white. I worked with the printers and found a low-cost stock of paper they were trying to get rid of, and it came together perfectly. The black ink printed on the glossy, speckled paper came in under budget and received overwhelmingly positive feedback.

Overview

Client: The Greater Springfield Chamber of Commerce

Timeline: Three weeks.

Role: Graphic designer.