2019 show campaign
The problem: The Gay Men’s Chorus of Washington, DC sings to inspire equality and inclusion with musical performances and education promoting justice and dignity for all. Their show posters were developed in a one-off fashion, individually for each show. I was tasked to come up with a look and feel that could be applied to the variety of shows ranging from festive to reflective.
The solution: Glitter! It was a versatile design tool that could be applied on every show poster. And the Lincoln Theater has never let the executive director shoot off a glitter cannon, so this was the next best thing.
Fun fact: There’s still glitter ground into the carpet at the agency. And it will be there forever.