Member Benefits Instagram channel launch

The problem: AARP wanted to launch their member benefits Instagram channel with a splash. Their audience has the reputation of being old and tired, when nothing could be further from the truth.

The Solution: AARP members are some of the most active and interesting people, so I developed brand guidelines for social around that truth. I created a framework for AARP to use, and built a grid layout to mirror that energy, while featuring the wide range of benefits that come with an AARP membership.

Fun fact: The AARP Member Benefits Instagram channel got over 500 followers on the first day it was live.