The problem: When policymakers hear “freight rail,” they think of rusty old steam engines. How do you convince them that America’s first transportation network is one of the most modern, technologically advanced and safest in the world?
The solution: By putting policymakers up close and in-person with the technology of modern freight trains. Or at least, the next best thing—creating a VR experience for them.
Fun fact: The day of the event, I had to put 600 Google Cardboard headsets through a security X-Ray scanner at the Rayburn Congressional Building. One at a time.